Client: Polestar at Zurich Design Week
What: Showcasing the Kaljedoskope project
Description: Polestar was the main sponsor of Zurich Design Week 2024, and they chose to showcase the Kaljedoskope project for the first time at this event. To make the visuals interactive, an interactive puzzle was developed. This made the viewer pay attention to all the details in the visuals to be able to solve the puzzle. These puzzles were controlled by the human body—hands and body movements.
The show was called Floroscope.

Interactive Puzzle: Nadya Suvorova, Designer and Visual Artist
Curated by: Susanne Blomster, Polestar Brand Global Team
Project Management: Deborah Bauso, Tobias Glauser, Polestar Team Zurich
Event Photos: Kai Grossmann
Event Video: Jon Guler
Music & Sound for Commercial Film: Lisa Nordström

Polestar: Instagram / Site

Zurich Design Week: Instagram / Site

The interactive puzzle was built so the viewer could interact with it using their hands and body. Digital yet tactile.

During the Q&A, we discussed working with highly colorful expressions combined with minimalistic Nordic design. We also talked about being tactile and how the interactive puzzle by Nadya Suvorova was created.

I held a floral workshop for people in different fields of design. I showed the basics of how to build an arrangement using Kenzan and chicken wire.