Experience

Creative Director / Mainland China, Hong Kong, Vietnam
Johan&Johan / Shanghai, China

Responsible for Creative, Production and Digital. Focusing on innovative creative solutions, activating customers in stores (New Retail/Omni) and crafting a unique voice. Working with developing e-com platforms on Tmall, WeChat and 1688.com
Clients: Bread&Boxers, Perstorp, Stiga, Boxon, BabyBjörn, Herobility and PAP
October 2016 – September 2018


Art Director / Sweden
Valentin&Byhr / Gothenburg, Sweden

Developing brands visual guidlines and implementation of those - from office use, brand fairs, POS and online.
Clients: Volvo Buses, Santa Maria, Saab, Volvo Trucks
May 2010 – April 2016


Art Director / Sweden
Trigger/Momentum / Gothenburg, Sweden

Responsible for Creative, Production and Digital material for B2C.
Clients: Durex, Scholl, Carlsberg and Electrolux
October 2008 – June 2010


Art Director / Sweden & Denmark
Monopolet AB / Malmö & Copenhagen

Responsible for creating content & communication.
Clients: Hansa department store
May 2003 – December 2004



Art Director Assistant / Sweden
ACNE Creative / Stockholm

Learning by doing
Clients: Everything that was coming my way
January 2003 – May 2003


Education

Master Fine Arts (MFA) / Graphic Design 

School of Design and Crafts, University of Gothenburg, Sweden 
June 2002 – October 2003



Bachelor Fine Art (BFA) / Graphic Design

School of Design and Crafts, University of Gothenburg, Sweden
June 1999 – June 2002



Free Art & New Media / Animation - Independent course

Valand Academy, University of Gothenburg, Sweden
October 1997 – May 1998



Bachelor Fine Art (BFA) / Textile Art

School of Design and Crafts, University of Gothenburg, Sweden
June 1994 - October 1997



Exhibition

2018 / ’The Asia Plates’ / Shanghai, China
2017 / ’Floriography 鲜花密语’ / Gothenburg, Sweden
2016 / ’Art Garden Festival’ / Beijing, China
2016 / ’Floriography 鲜花密语’ / Gothenburg, Sweden
2015 / ’Flat File’ / Providence, Rhode Island, USA
2014 / ’BYOB’ / 1933 Slaughterhouse, Shanghai, China
2014 / ’Paradise Lost’, TactileBOSCH, Cardiff, United Kingdom
2014 / ’DAFF Fall 2014’, Shanghai, China
2013 / ’Petal’, Mornington Hotel, Gothenburg, Sweden
2012 / ’Static Exhibition’, Gothenburg City Central Station, Sweden
2011 / ’Another Direction’, Eugén & William Photo Art, Gothenburg, Sweden
2009 / ’Kaiserin’ Exile, Berlin, Germany
2007–2008 / ’Hemlöshet/Homeless’ (Exhibition & Graphic Concept) Göteborg Stadsmusem, Sweden
2005 / ’Merry, Merry Design!’ Spread, Stockholm, Sweden
2004 / ’manual#3’Galleri-Box-Kungshöjd, Gothenburg, Sweden
2003 / ’Graduation projects’ (M.F.A.) Röhsska Museet. Gothenburg, Sweden
2001 / ’Graduation projects’ (B.F.A.) Röda Sten. Gothenburg, Sweden
1999 / ’Vårsalongen’ Liljevalchs Konsthall. Stockholm, Sweden
1998 / ’HDK 150år” Röhsska Museet. Gothenburg, Sweden
1997 / ’Suecos’ La Santa. Barcelona, Spain


Publication

2016 / ”Floriography 鲜花密语” / (Online) KALTBLUT
2016 / ”Floriography 鲜花密语” / (Online) ADA Sweden
2016 / ”Floriography 鲜花密语” / (Online) C-print Journal
2015 / ”Scandinavian Traveler” / (Online&Magazine) SAS
2015 / ”Ecco Dove Mangiare” / (Online) Gnambox, Italy
2015 / ”Skaraborgs Allehanda” / Newspaper, Sweden
2014 / ”Reality/Verkligheten” / (Interview) Swedish Radio P3, Sweden
2014 / Los logos 7 / Contemporary logos / Gestalten Verlag, Germany
2012 / Los logos 6 / Contemporary logos / Gestalten Verlag, Germany
2010 / Vision Magazine N°7 / Art  & fashion magazine / Japan
2009 / Playful Type / Handmade typography / Gestalten, Germany
2008 / Los logos 4 / Contemporary logos / Gestalten, Germany
2007 / Kaiserin Magazine N°1 / Design, life and art / France
2006 / New York Art Magazine / (Online) Contemporary art



Other

2018 / Workshop: Commercial photography / Isetan, Shanghai, China
2017 / Workshop: Commercial photography  / IAPM, Shanghai, China
2017 / Workshop: Commercial photography / K11, Shanghai, China
2014 / Kolla! / Poster Design & music video / (Dubbel Nominee)
2013 / ”Hawkeye”, Jay-Jay Johanson / Music video