Client: EXCEL and GS2H (GayStraight2Hell)
What: Art Direction. Logos, photography and founder
Description: EXCEL and GS2H (GayStraight2Hell) Two nightclubs in Gothenburg founded by me and architect Johan Olsson as a visual experiment and a playground for creative minds to meet and play. The club won "Best Night Club  for its innovative music and visual expression by Nöjesguiden in 2005. The team later expanded with Johan Carlberg, Linda Friestedt, Frida Sjöstam and Sonja Berggren



Club EXCEL Marketing material 



Club GS2H (GayStraight2Hell) Marketing material


Marketing video* - the first night


Marketing video* - the fourth night


*Animations made by Peter Eriksson and Niclas Aldén