Client: Carlssons Blomster Grosisten
What: Inspirational floral display
Description: The company Carlssons Blomstergrossisten has been delivering quality florals and supplies to Swedish florists for over 30 years. To celebrate this milestone, they hosted a huge party where all Swedish florists and flower shops were invited. I was one of the "newcomers" and inspirational speakers.
I created a mirror stand that brought my digital floral kaleidoscope into the real world. My goal was to create something very photogenic and shareable.
Carlssons: Instagram / Site
The big centerpiece was deliberately placed in the center of the room and was meant to be experienced from 360° while walking around it.
Depending on the angle you were looking from, you got your own unique view.
On all eight dining tables, there was a small arrangement placed on a cavalett (normally used for ceramic work) so that the dinner guests could spin the arrangement themselves."
