Client: Johan&Johan
What: Creative Direction
Description: The KAIMEN concept brings Swedish high quality products to China through different platforms. Swedish lifestyle and products are considered high value in China. Three different channels are being used for different purposes:
• WeChat (Tencent) has over 1 billion monthly users and focus on social aspect of sales.
All brands / Online store and lifestyle blog, with soft values about how to make the everyday Chinese life easier based on Swedish values and lifestyle.
• Tmall (Alibaba group) is the main platform for sales and has over 617 million monthly users.
Kids & Family products
See full project: Here
WeChat store:
Here (cellphone view only)
Tmall store: Here (cellphone view only & only Chinese)

Made at: Johan&Johan in Shanghai, China